Friday, June 17, 2011

Evolving and Changing Taste

We are situated in a rural area in Virginia, close to the Chesapeake Bay.  Because we are close enough for individuals from D.C. to come for the weekends, we are becoming more cosmopolitan in our taste.  So much for the need to be like the Colonial Capital of Williamsburg Va.., our customers are more and more tending to make the leap into the 20th century design if not totally into the 21st century.  Of course, this still is Virginia.

Maybe it is just that they are finally accepting our view point.  When we made the change from 18th century antiques to the classic look of fine deco designed furniture, there were those who did not understand.  We had all sorts of comments.  Now we are still getting comments, but more and more the people in our area are understanding and appreciating the fine pieces that were designed in the 20th century.

Furniture of the 20th century is coming into it's own.  The Italian and American designers of the early 20th century excelled in their concepts.  Great leaps were taken in design. The forerunners of design were primarily Architects designing furniture that would fit into their new concept of building.  They were forced to create their own styles.  There was nothing to base their designs on other than these new concepts in architecture.  Utilizing clean lines, new materials and finding unique ways to use traditional materials.  What an exciting time in which to design.  Gone were the old rules, the imagination could run wild.  Quality was still very important.  The pieces designed and manufactured were held to high standards and finished to perfection.  That is why they have held up so well and increased in value.  They were produced but not many on a massive scale.  There is a huge demand from the younger generation, those in their 30's and 40's.  So many pieces were mistreated, painted or just destroyed.  Now the fun job is searching out and finding these illusive pieces.

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